About
Highly accomplished and results-driven Senior UI/UX and Product Designer with over 5 years of experience in leading design teams, optimizing digital products, and driving user engagement across diverse industries, including SaaS, EdTech, FinTech, and E-commerce. Proven ability to translate complex business requirements into intuitive and impactful user experiences, with a strong focus on design systems, user research, and quantifiable outcomes. Adept at collaborating with cross-functional teams to deliver innovative solutions.
Work
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Summary
Alenikos is a Software House based in Singapore and Jakarta that helps clients develop digital products with strengthening in Cybersecurity, combined with end-to-end processes by carrying out Project Management, UI/UX Design, QA, and Development.
Highlights
Led and built a design team, implementing a Universal Design System for dashboards and mobile applications, which reduced design time by up to 2 weeks.
Collaborated with Gartner to optimize the company website, achieving a 15% reduction in bounce rate.
Served as the Primary Contact (PIC) for the design team on a Singapore-based EdTech mobile app project (tuut), leading one designer and receiving positive client feedback.
Acted as the Primary Contact (PIC) for the design team on a Residential and Commercial Services project (Aegis), leading one designer to build a comprehensive dashboard and mobile application.
Designed and developed a free Website Vulnerability Scanner tool, significantly enhancing company website engagement and raising cybersecurity awareness for visitors.
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Summary
XCIDIC is a Software House based in Singapore and Jakarta that helps clients develop digital products with strengthening in Cybersecurity, combined with end-to-end processes by carrying out Project Management, UI/UX Design, QA, and Development.
Highlights
Spearheaded the development and implementation of a Universal Design System for dashboards and mobile, optimizing workflows and reducing design time by up to 2 weeks.
Partnered with Gartner to enhance the company website, achieving a 15% reduction in bounce rate.
Led the design team as Primary Contact (PIC) for a Singapore-based EdTech mobile app (tuut), guiding one designer and ensuring positive client outcomes.
Managed design efforts as Primary Contact (PIC) for a Residential and Commercial Services project (Aegis), overseeing one designer in the creation of a dashboard and mobile application.
Developed a free Website Vulnerability Scanner tool, significantly increasing website engagement and promoting cybersecurity awareness.
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Summary
AdaKerja was a platform that provided jobs focused on blue-collar workers and helped Indonesian Micro Small Medium Enterprises (MSMEs) manage their employees with employee management, payroll distribution, and domestic remittance.
Highlights
Enhanced the company website by integrating new content about product features, improving user understanding and adoption.
Conducted customer research across 4 distinct cohorts to identify key pain points and inform product strategy.
Optimized the Job Listing page, boosting social proof and security context, and streamlining the user application flow.
Supported the Associate Product Manager in manual testing, developing comprehensive test cases for quality assurance.
Assisted the Associate Product Manager in documenting new release events, ensuring clear communication and smooth rollouts.
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Summary
PINA is a financial product that aims to revolutionize personal finance to empower everyone towards financial freedom with an All-in-One Wealth Management Dashboard, Personalized Financial Planning, and Business Financial Wellness Program.
Highlights
Redesigned onboarding flows to accommodate diverse user goals, significantly increasing user activation rates.
Enhanced Budgeting and Savings features, leading to increased screen time and user engagement, becoming the highest Daily Active User feature.
Led the redesign of the Conecworld Website, aligning with business goals and boosting user engagement.
Developed the Conecworld App, conducting usability testing to validate design effectiveness and user satisfaction.
Redesigned and built YAPOS and SETARA (Point of Sales App), enhancing interface design and increasing user activation.
Developed SETARA, YAPOS, and Meverest Academy websites/landing pages, driving customer acquisition and elevating brand awareness.
Led and built a Tech Team, establishing efficient and effective workflows.
Conecworld
|UI/UX Designer
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Highlights
Build and Redesign Conecworld Website to matching with business goals and increase user engagement.
Build Conecworld App and doing Usability Testing to prove that design was on the right track.
Redesign and Build YAPOS and SETARA (Point of Sales App) to increase user activation and improving interface design.
Build SETARA, YAPOS, and Meverest Academy Website/Landing Page to acquisition and increase brand awareness.
Semi-Lead and build Tech Team to make efficient and effective workflow.
Meverest Ventures International
|Junior UI/UX Designer
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Summary
Meverest Ventures Intl. is a company with three focuses: Venture Capital, Meverest Academy, and Meverest Cyber Team. Meverest Academy provides seasonal classes for aspiring entrepreneurs, and Meverest Cyber Team provides digital product creation services.
Highlights
Developed consistent branding guidelines for portfolio companies, enhancing brand cohesion and visual identity.
Designed and developed the Pasuruan Application Services for a COVID-19 tracker, supporting a key client project.
Created the Jamqur Website to facilitate Qur'an recitation for users.
Developed a prototype for Pendor Power Massage, a marketplace platform for sports massage services.
Education
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Bachelor's Degree
Aquaculture
Courses
Head of SKI Cadreization Department, Faculty of Fisheries and Maritime (2018)
Head of the Department of Design and Media UKMKI Universitas Airlangga (2019)
Head of Media and Scientific Affairs of IMM Commissariat Al-Fatih Campus C (2018)
Head of Media and Scientific Affairs of IMM Airlangga University (2019)
Asia Pacific Future Leader Conference (Kuala Lumpur, Malaysia) (2016)
LKMM-TD FPK Universitas Airlangga (2017)
LASKAR PDK 3 (Managerial and Leadership Strategy Training) UKMKI (Jombang) (2018)
Speaker: Design Training Speaker of Ranger Dakwah Visual 1.0 UKMKI #35 (2019)
Speaker: Design Training Speaker of UKMKI #36 (2020)
Languages
English
Proficient
Bahasa
Native
Skills
Technical Design
UI Design, Design System Development, Visual Design, UX Design, Wireframing, User Flow Design, Prototyping, Web Design, Mobile App Design.
UX Research
Analytic Tools, User Interviews, Usability Testing, User-Centered Design.
Design Tools
Figma, Framer, Webflow, Whimsical.
Project & Collaboration Tools
Task Management Tools, Google Docs, Team Leadership, Project Management.
